CLV & Churn Predictor

Scores every customer’s lifetime value and churn risk; pushes “next-best-action” to CRM / ESP for auto-personalised retention flows.

Machine-learning scores every customer for lifetime value and churn risk, pushing “next-best-action” triggers into your ESP or CDP so high-value users get the right incentive before they disengage.

Benefits

  • Marketing budget focuses on users who matter most
  • Personalised offers increase basket size and loyalty
  • Early warning of customer loss hotspots
  • KPI dashboard connects retention lifts to bottom line
  • How it works

  • Consolidate transactional, behavioral, and engagement data
  • Train gradient-boost / survival models; calibrate with uplift tests
  • Sync scores to CRM; auto-launch journeys via API
  • Retrain monthly and report uplift vs. control group
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